Eye-Catching Booth Signage

The quickest way to catch someone's attention as they're entering the art fair is to grab them with your signage. Visual communication does the work before a single conversation starts.

When attendees spot a message that lines up with their own values, good signage instantly communicates who you are, what you stand for, and how they can get involved. That recognition is what turns a crowd into your crowd.

What makes a sign work

• One message, big. Lead with your name and a short line about your cause. If someone can't read it from across the street, it's too small.
• High contrast. Dark text on a light field (or the reverse) reads far better in bright July sun than subtle, low-contrast color.
• Hang it high. Eye-level and above clears the heads of the crowd in front of you.

Where to print it

Look for promotional printing services for banners and large-format signs. FedEx Office often runs big sales on banners and prints, and sometimes offers promo codes for additional discounts — worth checking before you order, since a sale can cut your signage cost dramatically.

A single well-made banner you reuse year after year is almost always a better investment than a stack of flimsy posters.